K-pop / Fan Events · Seongsu
SMTOWN&STORE (Samseong)
Open to allSource linked, conditions may varyOnline & in person
Summary
The official store for SM Entertainment artist goods (aespa, NCT, RIIZE and more), with seasonal exclusives and concept photobooks. Current locations include SMTOWN KWANGYA@SEOUL (Seongdong-gu) and SMTOWN &STORE@DDP; some goods are also available online.
How to use
Visit SMTOWN KWANGYA@SEOUL (Seongdong-gu) or SMTOWN &STORE@DDP for official artist goods, or order online at the official store.
Conditions for foreign visitors
Foreigner-ready
Overseas card accepted
Walk-in available
Conditional discount notes
Official SM goods store — no special foreigner discount. Visit SMTOWN KWANGYA@SEOUL (Seongdong-gu) or SMTOWN &STORE@DDP, or shop online. (The original SMTOWN COEX Artium era has changed; these are the current official stores.)
Address
SMTOWN KWANGYA@SEOUL, 83-21 Wangsimni-ro, Seongdong-gu, Seoul (+ SMTOWN &STORE@DDP, + online)
Source checked Jun 15, 2026